Diamonds Forever New Zealand Diamond Engagement Ring Specialist

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Frequently Asked Questions

  1. How is the jewellery shipped to me?
    Please see our shipping page
  2. Where are you located?
    We are an Auckland based company and you are welcome to view any of our jewellery or diamonds before purchasing.
  3. Where do the diamonds come from?
    All of our diamonds are sourced through certified non conflict sources. We do not deal with conflict diamonds. It does not matter where the rough stone is mined. The most important thing is where the stone is cut. All of our stones are cut in Antwerp or Israel. These are two of the best cutting centres in the world.
  4. Why are the diamonds on this site cheaper to buy?
    We can offer the diamonds at a more competitive price, because we do not have the expensive overheads and running costs of a retail store.
  5. How do I know my diamond is what you say it is?
    All diamonds that we offer on this site are independently graded and appraised by a leading NZ Gemmological Laboratory. As a New Zealand Company, we are governed by the Consumers Guarantee Act. All Items bought through "Diamonds Forever NZ® Limited" are accompanied by a certificate/valuation of authenticity - for more information please see certification
  6. Which "C" is the most important?
    A Diamond's quality depends on a combination of all the four "C"s. We believe however, that the most critical of these is the cut. Cut more than any other factor determines the brilliance, fire and beauty of a diamond - for more information please see the Four C's
  7. What shape of diamond is the most popular?
    The round brilliant is the most popular choice, due to the fact that it is the traditional shape. It has the most facets and therefore the most brilliance. The shape of the diamond in the end, however, is really down to personal taste.
  8. What clarity grade do most people choose when buying a Round Brilliant?
    The SI clarity meaning small inclusions is a commercial clarity which most people like to buy. These can range from SI3 (I1) - SI2 - SI1, the latter being the more expensive. These have small inclusions, not usually visible to the naked eye. You have to judge the stone according to the entire 4 "C"s in order to make an informed decision. (for more information please see Four C's)
  9. What is a Fancy-Cut Diamond?
    A fancy-cut diamond is really a name given to all the other diamond shapes available other than the round brilliant. The most traditional of these are the Oval; Princess cut (square) Marquise, Pear shaped, Emerald cut (rectangle), heart and the radiant (which comes in both a rectangle and square). These diamonds have fewer facets (cuts) than the round brilliant.
  10. What clarity grade should I choose when buying a Fancy-Cut diamond?
    Fancy Cut diamonds have fewer facets to hide any inclusions; therefore, the clarity grade needs to be higher, than a round brilliant.
  11. Why do diamonds the same size differ in price?
    Diamonds can not be judged purely on size. There are three other factors to be considered when determining the price of a diamond; Cut, Clarity and Colour.
    (for more information please see the Four C's)
  12. How do I determine a budget?
    It used to be said that you should spend two months salary on the engagement ring. Priorities have changed these days with increased living costs. It really comes down to how much you feel you can afford. Whatever the budget, there will always be that special ring just for you.
  13. What is the difference between White Gold and Platinum?
    White gold is 18ct yellow gold with alloys added. In its raw state it appears a yellowish white. It is then rhodium plated to give it a vibrant platinum appearance. After time this plating will wear off and you will need to get the ring re-polished and re-plated. Handmade Platinum, however, retains its white colour to perfection and will not deteriorate over time. Platinum is 90-95% pure, making it absolutely hypoallergenic - the ideal choice for allergy sufferers or those who have sensitive skin. handmade Platinum is more expensive than gold, however, due to the fact that it is incredibly strong and dense, your investment will last a lifetime, with minimal care - for more information Please see Metallurgy
  14. What Colour Ring do I choose Yellow, White or Rose?
    This again is down to personal choice. Some people suit white and others suit yellow or Rose, this is generally to do with skin tone. If you are buying a ring without your partner knowing, look at the colour of the other jewellery that they wear. This might give you an idea as to their tastes.
  15. What setting do I choose?
    When deciding on the setting take into account your lifestyle and work. If you are a sporty or active person, or not used to wearing jewellery, consider a setting that will protect and secure your diamond, such as a six claw setting. People that are in the medical field will often choose a ring without claws, for fear of scratching the patient. Remember the ring will also be on your finger for a long time, the timeless classic styles will never date. (for more information see Settings)
  16. Why do most rings even if they are yellow gold have white gold or platinum claws?
    If you have a diamond that is colourless or near colourless, you want to enhance and maximise its beauty. By using white gold or platinum claws, you are able to minimise the reflection of yellow coming from the ring into the diamond.
  17. Can I buy the diamond on its own and decide on the ring and setting with my partner?
    This is a good idea if you want to surprise your partner and cannot decide on the design. It also gives your partner the opportunity of choosing the perfect ring and setting for her tastes and lifestyle.

If you have any more questions, please contact us.


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